Multiple surveys report over 90% of consumers say a bad review has discouraged them from doing business with a given company. 45% say an appropriate response to a negative review makes them more likely to still do business with the entity in question.
Winston Churchill famously said, “If you’re going through hell, keep going.” Thankfully, we’re starting to see some glimmers of light at the end of this virus-induced tunnel. Every state and every area is different, but one thing is for sure, though better days are ahead we’re going to be dealing with the effects of a […]
Nope, we didn’t misspell it. Houzz is an extraordinarily popular website/app for people to collect ideas for building or remodeling a home. Users can create folders of designs that they like for home exteriors, kitchens, bathrooms, and other indoor living spaces. How is Houzz helpful to you as a builder? A strong presence on Houzz […]
If you’ve heard the buzz about Instagram, but are unsure of how to use it to promote your home building, construction or general contracting business, read on.
Busy home builders everywhere are starting to notice work backlogs aren’t what they were, and there appear to be darker clouds on the horizon when it comes to new housing starts. Marketing that was easy to ignore when you had more work than you could possibly handle, is now becoming a priority. But where the […]
We’re starting to see the headlines everywhere… “New home sales drop 5.5%,” “Home Sales Slump for 4th Straight Month,” “Builder Sentiment Posted Steep Decline,” etc. As a home builder in times like these, what do you do with your marketing?
Figuring out how best to market your business as a custom home builder can be an arduous process, and it’s difficult to know how your strategy fits into the competitive landscape. Wouldn’t it be great if you could just drive by a job-site and see how your competition is marketing as easily as you can […]