Be the Home Building Brand

Social Media & Content Marketing

There’s a huge pool of potential clients out there, but how often will any one of them be in the market for a custom-built home? To catch those buyers at just the right time, you need to be consistently and effectively posting content to keep your business fresh in their minds. But does it really work? Yes.

Why Social Media?

1. Explosive growth.

While usage of traditional media continues to drop (television, newspapers, print magazines), social media usage continues to soar. 70% of Americans regularly visit social media sites and statistically they spend more time there than watching television.

2. Targeted audience.

Social media uses algorithms to predict what people want to see, and then feed them that content. People that ‘follow’ you, aren’t a cold sell… they’ve already indicated they are interested in building a house, you just need to draw them into a one on one conversation.

3. Exponential reach.

When you post to social media, people who like what you post can share it with their friends, who can share it again and so on.

4. More search traffic.

Having an active social media presence boosts your search rankings, meaning those searching for “Dallas Custom Home Builders” (or whatever your location) are more likely to find you at the top of the list.

Social Media Set Up

We’ll get your social media accounts setup and help integrate them together to make posting as easy as possible. Don’t have internal personnel to post for you? No problem. Check out our content writing and syndication options below.

Content Writing & Syndication

Once setup, you need to feed a steady stream of posts to your audience to keep your brand in that “top of mind” position. It works best to use a mix of posts tooting your own horn, like that latest home you've built, as well as helpful articles your prospective customers would find interesting. We can help in many ways.

Raw syndication only

Have in-house personnel who can pull and write content, but don’t want the technical hassles? No problem. Email the prepared text and images to us and we can take it from there.

Number of platforms 2 3 4+
2 postings per month$95$115$145
4 postings per month$180$225$280
6 postings per month$260$325$395

Professionally edited syndication

Got an idea for an article or a new build you want to show off but no one to polish it up? Simply fire us an email with the rough points or text you’d like to hit and any relevant photos. We’ll professionally edit and compile it, and handle the rest. Easy peasy.

Number of platforms 2 3 4+
2 postings per month$253$273$303
4 postings per month$495$540$595
6 postings per month$735$795$870

We can write the content for you!

Sure you may have a great new build to promote every once in a while, but you’ve got no one to write interesting articles for your prospective customers? We can handle that too.

We know custom homes, and we know what your potential customers are after. We’ll develop and write valuable articles that will establish your company as the local authority in custom home building and drive customers to your door. Articles like, "5 reasons a new home is a better buy than a remodel," "6 questions you need to ask your builder before signing a contract" and many, many more.

Number of platforms 2 3 4+
1 postings per month$385$405$435
2 postings per month$700$745$800
3 postings per month$950$1,015$1,085
The home builder digital marketing cheat sheet

Free Marketing Guide for Home Builders!

Skip the buzzwords and techno-jargon with this free guide written exclusively for home builders. With just a 10 minute read, you'll get a much better understanding of how digital marketing works and what it can do for you.


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