With a properly designed site in hand, the quickest way to begin harvesting well qualified home building leads is with pay-per-click advertising. Just as it sounds, you pay a small fee each time someone clicks on your ad.
Over 2 trillion, that’s with a “T” searches happen on Google every year. It’s so ubiquitous, “google” is actually a verb in the dictionary. If you want to know about anything or find something, you just “google” it. The quickest way to capture that person searching for “custom home builders” in your area? With paid Google Ads.
While historically “digital marketing” is thought of promenently reaching a younger demographic, a whopping 78% of 30-49 year olds regularly use Facebook and two-thirds of those 50-64 do. That’s the perfect demographic for custom home builders. For the first time Americans are actually spending more time on social media like Facebook, than watching television. And with Facebook ads you can target the EXACT demographic you’re looking for, age, income, location, etc. It’s quite possibly the most effective marketing dollar you’ll spend.
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