Home Building Clients a Click Away.

Home Builder Online Advertising

With a properly designed site in hand, the quickest way to begin harvesting well qualified home building leads is with pay-per-click advertising. Just as it sounds, you pay a small fee each time someone clicks on your ad.

Google Ads

Over 2 trillion, that’s with a “T” searches happen on Google every year. It’s so ubiquitous, “google” is actually a verb in the dictionary. If you want to know about anything or find something, you just “google” it. The quickest way to capture that person searching for “custom home builders” in your area? With paid Google Ads.

All packages include:
  • Setup by Google professional with experience in the home building market
  • Local competitor research and analysis
  • Keywords optimized for home buyers
  • Multiple competing ads for continual data-driven improvement
  • Ad text customized for your precise selling points
  • Custom tailored campaign settings and ad extensions for home builders
  • Emailed monthly reports show precise results
  • Local Builder Geo-targeting - precisely reach customers in your target area
  • No obligation, cancel anytime

Facebook Ads

While historically “digital marketing” is thought of promenently reaching a younger demographic, a whopping 78% of 30-49 year olds regularly use Facebook and two-thirds of those 50-64 do. That’s the perfect demographic for custom home builders. For the first time Americans are actually spending more time on social media like Facebook, than watching television. And with Facebook ads you can target the EXACT demographic you’re looking for, age, income, location, etc. It’s quite possibly the most effective marketing dollar you’ll spend.

All packages include:
  • Setup by Facebook professional with experience in the home building market
  • Local competitor research, analysis and planning
  • Keywords optimized for home buyers
  • Multiple competing ads for continual data-driven improvement
  • Ad writing customized for your precise selling points
  • Custom tailored campaign settings and ad extensions for home builders
  • Emailed monthly reports show precise results
  • Local Builder Geo-targeting - precisely reach customers in your target area
  • No obligation, cancel anytime
The home builder digital marketing cheat sheet

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